Before getting to the steps, we need to know what content creation is.
What is content creation?
The process of choosing a new topic to write about, deciding the form through which it will be publicized, formalizing your strategy (keyword or otherwise), and then producing it is known as content creation.
Creating contents that are difficult to ignore starts with a process.
1) Ideation Stage
Content ideas can originate from a variety of sources, including your content team, consumers, other stakeholders in your organization, fresh data, or something that inspires you. And, depending on the aim of the piece of content, determining the best approach to a certain issue might be difficult.
2) Planning stage
The first stage in planning your piece of content is to determine the format in which you want it to appear. Some concepts will be more powerful if they are graphically portrayed, which may necessitate the creation of an infographic or movie. Plaintext may be the best option for some items. A blog post, article, or eBook may be the best format for others.
to help you decide the best format for your content, Investigate various forms of content that have already been published around your topic.
3) Creation stage
It's finally time to start working on your material. Make use of the plans you've made and the brainstorming you've done to create a fantastic final result, using the right tools and apps you need.
However, keep in mind that content production is a dynamic, breathing process as you write, film, create, or produce. Don't be scared to take a step back if you discover something is wrong with the angle you chose, or the information type you choose. This process should be fluid, and it may need to be tweaked as you learn more about your consumers and target audience.
How do content creators get inspiration?
Every content creator has a style and process(es) of getting inspiration. Here are five common sources where content creators find inspiration-
Leisure websites- Quora, Reddit and Youtube
Magazines
Social media platforms
On the streets
Movies, television programmes
Experiences of some content creators we interviewed
For every content creator you meet, there is always a challenge. We interviewed some content creators on Side hustle, continue reading to get an insight into their personal experiences as beginners and professionals.
Ajoke
I became a content creator in 2020 after I resigned from my job as a news reporter. I wanted a new and more exciting job with less stress I must say. So, I submitted my CV to this new company not hoping to get the job though because I had no former experience about the job.
I got the job after series of interviews, and I was attached to some senior colleagues to work with. It was not easy at first. I had to take so many online courses, read different books, attended seminars etc. It was overwhelming. I was emotionally drained. At a point I wanted to resign. Thanks to my family, they encouraged me. After one year as a content writer, I can now do a lot of content creations on my own. I have learnt a lot on the job. It gets interesting by the day.
Tekena
We're in the age of content creators, that's the term used to identify more or less everyone that works on the internet independently, making a living by sharing information and contents.
Knowing I can express myself better through the art of cooking made me wonder how to make people see my work. Then I started watching videos online and I became inspired. I wanted to be like them. This brought the HOW. I didn't know how to go about it. I have little knowledge about the internet. So I became laxed. Then I came in contact with SIDE HUSTLE. At the time, I didn't know what it was about, I just wanted to make extra money. So I gave it a try. Fortunately, it turned out to be a platform for me to learn how to be an expert in content writing.
Fahyah
It’s a digital world now, the train of putting businesses online is moving very fast but if you’re not doing the right thing, you won’t be on track plus a whole lot of companies want content creators. I had no knowledge in content creation, but I was told and now I see that it would help my products and services online as a hairstylist which would be part time and I can apply to these companies to make more dough. So, I came across side hustle and decided to give it a shot.
Esther
Gaining admission into university is like having different oranges from different trees given, you would not be able to tell if the one you picked is a sweet orange or a bitter one. While waiting and struggling to gain admission, I discovered that I could write and get creative with words, pictures, and sometimes videos.
I was so happy to discover this part of me that I could not wait to show the world what I have got. The digital world offered that chance and that was how I became a content creator.
Each day, I learn new things about the typical 21st-century digital user, how their mind works, and how to create contents that align so well with their mind to create a lasting connection with them.
In a quest to learn more, I came across Side Hustle and I must say that I have learned even a lot more than I know.
Zizi
This year, I decided to explore the field of content creation after getting a job in this field when I had little experience.
As a person, I liked the attention I got on Twitter when a lot of persons engaged with my content, so this was certainly a motivating factor for me.
I heard about Side Hustle from a friend and I'm glad I joined.
I've used what I've specifically how to study Twitter trends and to know the right time to post a content. I'm learning a lot of things I didn't know before and honestly; I'm enjoying this opportunity.
Oghenekaro
I had always had a thing for speaking and writing! Oh well, didn’t do much of writing anyways.
But you know, "que sera sera", what will be will be.
Fast forward to the start of my talking career, working at a radio station, I had to put pen to paper and allow my creativity to come to limelight.
"Oshey,time to feel like shakespeare and the likes, aristotle no do pass this one"
Coming up with content, racking my brain to script was not an easy feat. I knew if I wanted to be a boss in this game I had to learn to move on the board.
Surfing on the streets of Instagram one day and I came across the side hustle internship.
Yay! First move on the board, I'm finally going to be a Pro at this. The learning experiences have been top notch.
Hassan
Ooooooops, my first impression was that it'd be something like copy and pasting like writing for people and stuff, but then... Getting into the system itself, I realised it's way more than just writing. You know, talking about niche, SEO, it was totally new and overwhelming yet fun. At a time during the first week, I thought about giving up. Like literally, I felt content creation was not for me.
Here at Sidehustle is my first time learning what content creation is, so it's like a whole new journey for me, really. Overwhelming and challenging at first, yeah.
Shade
Writing had been part of me since I was way younger. I started with writing songs and then graduated into writing short stories and plays.
But oftentimes, I find it difficult to write even when I've got inspiration. Laziness had been my partner since Day 1.
This reflected when my brother opened a blog for me in 2019, I only succeeded in publishing three write-ups and that was it.
Well, I signed up for Side Hustle hoping that somehow, I'd be motivated to pick up my pen again. I've been wondering how some content creators juggle their work and other works alongside. This has been a wonder to me cause I've got other things that I do too which have been choking my passion for writing. I hope to get the magic.
How did you feel reading all these experiences?
Content creation is a skill and can be perfected. Just follow the processes given above, practice, and you will achieve your content creation goals.
Stay tuned as we dish out more useful tips, follow us on our social media platforms and share to someone who needs this.
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